New Concept of Beauty | Unique way to take Care of Hair

Specific Treatment Lines Specific Products

Discover our range and choose the most appropriate treatment for you!
Your hair is your best accessory, take care!

All our products contain Organic Certified Principles
We have products that are suitable for all kinds of needs and care for both skin and hair without aggressive agents.

We believe beauty starts from the Hair
Hair represent the inner charm that each end one of us wish to show and take care of, this is why we decided to create Kuractive’s range of products to specifically take care of hair including shampoo, balms, lotions, masks and finisher.

Active Care = Kuractive
Kuractive is a simple yet complete and accessible range of solutions to address the care of hair, it all starts with natural active principles we use.
Through continuous research and innovation, we address every specific hair treatment.
Keeping quality and service at its highest values to grant best products at best competitive price always.


Innovative formulas for more specific treatments.

Research and use of more and more quality ingredients.

Products and new lines to constantly monitor consumer needs.

Care and attention to consumer needs.

High quality does not mean high price. Beauty care must be for everyone, not just for a few.

In recent years, communication has used and used beauty icons without creating ideas of beauty, without developing a culture of beauty, but only a beauty image that is often expensive and distant from us. In the presence of a low culture of beauty, we in Hoana want to propose a new idea of ​​culture: a Kuractive Beauty. Cosmetics today, thanks to continuous technological development, can help us solve or mitigate our faults. But without a change of paradigm, if we do not create a new culture of beauty, a Kuractive culture, straightforward, straightforward and comprehensible to everyone. We want to create a culture of inner well-being, according to a philosophy that we like to summarize in a phrase: “Beauty starts from the head” This in favor of an authentic image of every person’s beauty, his well-being, his security, we have decided to create a line of hair care products. The line, in honor of our Kuractive philosophy, is called: KURACTIVE – Beauty starts from the Head.

A line that includes basic and specific shampoo, hair masks, balms, styling line: innovative products of exclusive quality for all your needs and needs. Because beauty is for everyone and not just for a few.

Your ideas are precious: they allow us to improve every day to offer you a better service. Choose the products you like and do not hesitate to ask us any advice. If something is not of yours, let us know and we will be careful to meet all your needs and expectations. To communicate, to inform you and to interact with you we have prepared an evolved customer area on our website, where you can Contact in many ways and where you can step by step into the WORLD OF KURACTIVE.

Organic Argan Oil
100% natural, a proven ingredients include Vitamin E (a powerful anti-oxidant), Essential Fatty Acids (these help with suppleness and act as anti-inflammatories), Carotenes (has anti-again properties), and Squalenes (helps absorption).

Organic Aloe Vera Oil
Aloe Vera strengthens the hair, restores radiance to the hair. It does not weigh down the hair but promotes softness and volume. Effective against scalp ailments, Aloe Vera relieves irritation / itching and treats dandruff. It also prevents hair loss.

Designed for everyone
We think about the future and to those around us, that is why our products are not tested on animals.

The COSMOS-standard is on track to be the most widely used organic and natural cosmetics standard globally – allied to its founder member organizations are some 85% of certified companies.  Therefore you will be signing up to the ‘industry standard’ – the same harmonized standard that applies around the world.  You can therefore have consistent labeling on all your products for all your markets.  And these can build on your existing badging (association or certifier logo) together with the COSMOS ORGANIC or COSMOS NATURAL signature.  Your customers also get clear information on the labels, with transparent declaration of organic percentages.

Sodium lauryl sulfate is a surfactant, detergent, and emulsifier used in thousands of cosmetic products, as well as in industrial cleaners. It is present in nearly all shampoos, scalp treatments, hair color and bleaching agents, toothpastes, body washes and cleansers, make-up foundations, liquid hand soaps, laundry detergents, and bath oils/bath salts. Although SLS originates from coconuts, the chemical is anything but natural. The real problem with SLES/SLS is that the manufacturing process (ethoxylation) results in SLES/SLS being contaminated with 1,4 dioxane, a carcinogenic by-product,5 which will be discussed in more detail later.

SLS is the sodium salt of lauryl sulfate, and is classified by the EWG Cosmetics Database as a “denaturant, surfactant cleansing agent, emulsifier and foamer,” rated as a “moderate hazard.” Similar to sodium lauryl sulfate (SLS) is sodium laureth sulfate (short for sodium lauryl ether sulfate, or SLES), a yellow detergent with higher foaming ability. SLES is considered to be slightly less irritating than SLS.

Silicones will begin to leave a silicone buildup in the hair. This plastic coating which is now sitting on your hair will begin to weigh your hair down, causing it to become limp, lifeless and dull. Not only this, but the plastic like coating will also prevent moisture from penetrating the hair shaft, so any healthy haircare products you are applying are not being able to break through the silicone shield that is now sitting your hair. Worse still, the coating will act like a magnet for dirt and other ingredients, not a nice thought.

Silicones damages hair by coating the hair in a plastic like substance, which hides any actual hair damage giving the illusion of healthy hair. Silicone damages hair by preventing the hair from absorbing sebum, the natural oil produced from the scalp, as well as any other nourishing treatment you may use. Silicone build up can also prevent hair from colouring correctly, as well as being bad for the environment.

Parabens are actually several distinct chemicals with a similar molecular structure. Four of these are used frequently in cosmetics: ethylparaben, butylparaben, methylparaben and propylparaben. The last 2 are the most common of these in order to discourage the growth of microbes. Greatest concern is that parabens are known to disrupt hormone function, an effect that is linked to increased risk of breast cancer and reproductive toxicity. Parabens are also linked to immunotoxicity, neurotoxicity and skin irritation. We only work with brands who are labeled “paraben-free”.

People for the Ethical Treatment of Animals (PETA) (stylized PeTA) is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president.
A non-profit corporation with 300 employees, it says it has three million members and supporters and is the largest animal rights group in the world. Its slogan is “animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any way.”

All ingredients and manufacturing are 100% made in Italy.

Select the following link to view the presentation:

Presentation Kuractive Shampoo