Urban Veda

Inspired by the principles of Indian Ayurveda, lovingly manufactured in the UK

The traditional holistic healing system of India, Ayurveda is believed to be the oldest-surviving complete medical system in the world, dating back approximately 5,000 years. Ayurveda embraces medical science, philosophy, psychology, alchemy and spiritual understanding, and is based on the belief that wellness depends on balance between the mind, body and spirit.

The term ‘Ayurveda’ is derived from the Sanskrit ‘ayur’ meaning ‘life’ and ‘veda’ meaning ‘wisdom’.

According to Ayurvedic philosophy there are four goals in life, and all human beings aspire to one or more of them: Kama (enjoyment), Artha (prosperity), Dharma (career) and Moska (enlightenment).

Ayurveda states there are three main body types, known as doshas, these are Vata, Pitta and Kapha. These doshas express everything about us from our skin type and physical characteristics, to our health and personality traits.

Urban Veda has been developed in synergy with Ayurvedic principles to target the primary skincare needs of the three doshas. The central concept of this Ayurvedic skincare approach is to maintain your dosha’s natural balance, helping to keep skin in optimum health.

The word ‘vata’ is derived from the Sanskrit ‘va’, meaning ‘wind’ and is a combination of the elements of ether and air. Vata types are slim, creative and full of vitality, signifying energy and movement. They are enthusiastic and sensitive, imaginative and impulsive. The dosha that is most likely to fall out of balance, Vata skin can become dry, dull and lack-lustre.

The term ‘pitta’ comes from the Sanskrit root ‘tap’, meaning to heat, and is a combination of fire and water. Pitta types are often of medium build, and are ambitious, quick-witted and intelligent. They are quite methodical and organized and are often perfectionists. Pitta types can become hot-tempered when out of balance, and skin can become sensitive and aggravated; prone to conditions such as rosacea.

Kapha is a combination of earth and water, the principle of potential energy, of growth and protection. With a natural resilience, Kapha types are stable, sturdy, calm and peaceful. They are grounded, forgiving, methodical and compassionate. When out of balance, they can become slow and sluggish, tending towards being overweight. Skin as a result can lead to blocked pores and excessive oil.


5000 Years
Originating 5000 years ago in the Himalayas, Ayurveda’s holistic health and well-being system is based on the therapeutic properties of plants. Brimming with plants rich in vitamins, antioxidants, essential fatty acids and phytonutrients, our products are uniquely formulated to help maintain skin’s natural balance. Our key ranges help to harmonize environmental factors, to purify, soothe, revive and add radiance. We believe in the value of nature and source natural, fresh, and pure ingredients to create our holistic products.

All our packaging is recyclable, and our bottles are made out of post-consumer recycled plastic. Recycling is like Karma, what goes around comes around. We’re proud of our sourcing provenance and all of our cartons are Forest Sustainability Certified.

Respect to the Planet
Belief in the value of nature means valuing plants as nature intended- all of our products are free from Genetically Modified ingredients, and none contain parabens, artificial colors or Sodium Lauryl Sulphate (SLS).

NO Animal Testing
All of our products are certified by the Vegetarian Society, with most suitable for vegans. We do not use animal-derived ingredients, except cruelty-free natural honey or beeswax. As a holistic brand we don’t, and will never, test on animals.

Ayurvedic Neem infused with bio-active botanicals of Wild Mint, Eucalyptus and Witch Hazel to detoxify and refresh oil-prone, congested skin.

Ayurvedic Turmeric with a botanical infusion of Marigold, Patchouli and Coriander to revitalize lack-luster complexions, lock in moisture and help skin to retain its natural glow.

Ayurvedic Sandalwood, organic Aloe Vera juice and Arjuna heartwood combine in this skin-restoring botanical collection to soothe sensitive skin and provide vital skin clarification.

Ayurvedic Rose imbued with Rose Damask flower water, Evening Primrose and enriching Jasmine to plump and pamper tried and mature skin.

What is your Dosha?

Is defined in Ayurvedic literature by the elements air and ether. These elemental effects transpire to dry and age Vata skin, so the most vital part of a Vata skincare regime is moisturising. As one would imagine with the Vata elements air and ether, Vata types tend to spend, or dissipate, their energy rather than store it. A balanced Vata type is full of creativity and vitality, but when unbalanced, Vata types can suffer from hyperactivity, fear and anxiety and indigestion, as well as dry and uneven skin tone.

Vata skin can be dry, delicate, cool, rough and flaky, and can be vulnerable to exposure and dry wind. It is important to use replenishing moisturisers, and to boost hydration by splashing your face several times when you cleanse.

Can have differing effects on our skin, as mental stress is most likely to induce Vata-like symptoms, it is wise to follow a Vata routine when mentally over-worked and seek out Vata botanical remedies. Reduce stress by massaging with essential oil aromatherapy; add grounding and warming essential oils such as Ginger, Anise, Rosewood, Angelica and Basil to carrier oils such as Sesame, Flax and sweet Almond.

Is absolutely central to the system of Ayurvedic healthcare (as Hippocrates declared, ‘let food be thy medicine and medicine be thy food’). To maintain Vata balance, sweet, sour and salty tastes with food warm or hot in nature are best at preserving doshic balance. Vata foods include warming spices such as Cinnamon, black Pepper and Ginger. Foods that are unbeneficial to Vata and distort balance include bitter, pungent and astringent flavours, such as bread, Neem, and millet. It is wise to avoid foods which are too dry in nature.

Pitta is ruled by the element fire. Generally disciplined and logical, this ‘heat’ frequently manifests as ambition, Pitta types are born leaders, managing and controlling their energy strategically. When in a state of balance, Pitta types have positive attributes such as charisma, focus, intelligence, a quick wit and contentment, but when out of balance, excess Pitta can accumulate as irritability, a ‘hot’ temper and unprovoked bouts of aggression.

Pitta skin tends to be fair and sensitive, and the heat that Pitta can generate in the body is generally indicated by moles, rosacea, rashes, acne and a tendency to burn in the sun easily. Pitta skin needs cooling and nurturing and a soothing skincare regime.

When suffering from emotional stress, we advocate following a Pitta skincare routine. Try to select essential oils that are febrifuge (fever-reducing) and anti-inflammatory, such as Bergamot or Rosemary. To create an unwinding and relaxing massage oil, add Pitta oils such as Sandalwood, Chamomile, Coriander, Lime, Peppermint and Yarrow to carrier oils such as Olive, Sunflower or Coconut oil.

Balancing Pitta requires consuming and using products that counteract the fire element and the tendency to overheat. Sour, salty and spicy foods, such as Chilli and Garlic, should be avoided by Pitta types, and instead sweet, bitter and astringent foods should be consumed, especially cold fruits and vegetables such as cherries, cucumbers, watermelon and avocados.

s ruled by the elements earth and water. Generally quite loving and forgiving by nature, Kapha types tend to store their energy. Kapha dosha people are the least likely to fall out of balance, but when they do this can manifest as being sluggish, slow and overweight, and mentally they can develop feelings of insecurity or envy. This over-accumulation of energy is evident in slow decision-making tendencies.

Kapha skin is usually oily with large pores. Tolerant to sun, Kapha’s excess oil demonstrates a greater predilection to blackheads and needs regular detoxification. Kapha skincare regimes should be stimulating and include regular cleansing of the face (at least twice daily), and deep exfoliation at least once a week.

Can affect Kapha physically. In order to stimulate the physical senses, try regular massages with refreshing, decongestant and detoxifying essential oils such as Basil, Clove, Eucalyptus and Rosemary, which invigorate the mind and body.

To maintain Kapha balance through diet, Ayurveda states food should be eaten that cultivates the positive traits within the dosha and alleviates the Kapha tendency to over-accumulate or store excess energy. For a Kapha diet, warm and dry food recipes are most beneficial along with tastes spanning spicy, bitter and astringent. The Kapha elemental effects of water and earth can manifest as moist, cold and clammy, so dry, warm and astringent tastes counteract these attributes. Kapha people should avoid sweet, sour, salty, heavy, oily and processed foods and particularly fermented food recipes.

Aloe Vera
Helps to soothe and cool inflamed skin, and its high polysaccharide and plant sterol content helps repair damaged skin. With analgesic (pain-relieveing) properties, the juice is often applied neat to sunburn. In Ayurveda, it is used to alleviate Kapha and Pitta imbalances.

Amino Acids
Supply nutrients to nourish the skin and have a water-binding, humectant property. Combined with anti-oxidants, amino acids help to keep the skin soft, supple and hydrated, whilst strengthening connective tissue.

Widely recognized by its pungent liquorice-like smell, aniseed is said to have both a calming and grounding effect in aromatherapy. Boasting antiseptic and analgesic (pain-relieving) properties, aniseed is also used to treat and relieve muscular aches and pains.

Has been clinically proven to reduce the depth of wrinkles, moisturize, and reinforce skin’s barrier. Its has been verified in laboratory environments which have identified its active constituents as containing 90% triterpenes, helping to support skin stress reduction.

Contains naturally brightening compounds Arbutin and Hydroquinone, as well as Ursolic acid and bioflavonoids; active compounds which help combat oxidative damage and free radicals caused by pollution.

Black Mulberry
Native to South Western Asia, Mulberry is more commonly known as silkworm fodder, but in Oriental Medicine (Ayurveda and Chinese), Black Mulberry’s antioxidants are said to help reduce the appearance of dark spots and brighten the complexion.

Also known as Starflower for its bright blue star-like petals, Borage is an edible plant with cucumber-tasting leaves and honey-like flowers. The seeds are rich in essential fatty acids Oleic and Linoleic acid, and it is traditionally used to help regulate metabolism and hormones.

Has a warm, seductive scent said to help relieve nervous tension. Possessing astringent and antiseptic properties, Cedarwood is traditionally used to help counteract problems such as excess shine, sebum and blackheads that arise from oil-prone skin.

Clove Flower Oil
A member of the Myrtaceae family, clove has a warm, strong and spicy aroma. An excellent skin tonic, clove boasts antiseptic properties which helps to reduce skin concerns such as acne. It is also traditionally used in aromatherapy to boost circulation.

Brimming with minerals, phytonutrients, and flavonoids, Coriander is believed to stimulate creativity, optimism and imagination. Beneficial for all three doshas, we have used it in our Turmeric + Botanics products for its unique connection with Vata; the creative and artistic Dosha.

Clary Sage
Native to Southern Europe, clary sage has a sweet, herbaceous fragrance and is often considered to be uplifting. It can help to relieve congested complexions and contains plant esters to help soothe inflammations, heal irritation and balance oil production.

Clove Flower Oil
A member of the Myrtaceae family, clove has a warm, strong and spicy aroma. An excellent skin tonic, clove boasts antiseptic properties which helps to reduce skin concerns such as acne. It is also traditionally used in aromatherapy to boost circulation.

An aromatic essential oil with a refreshing and revitalizing scent, this invigorating tonic has a zingy, uplifting effect. Eucalyptus is used in Ayurveda to help reduce Kapha and Vata imbalances, and in Aromatherapy to relieve muscle aches.

Evening Primrose
Containing over 70% essential fatty acids, evening primrose has moisturizing properties which helps to heal wounds and helps to soothe irritated, itchy and flaky skin. It has also been known to help skin conditions such as eczema and psoriasis.

A pure natural vegetable moisturizer which has humectant properties help to preserve skin’s homeostasis by drawing moisture from the environment to hydrate the surface layers of the skin. Evidence also suggests it enables other skin lipids to perform better.

Goji Berry
Contains exceedingly high levels of vitamins and antioxidants which help to reduce damage to cell DNA and membranes, plus minerals, polysaccharides and Essential Fatty Acids (EFAs). Goji berry is said to possess yin (feminine) energy.

Is an uplifting and aphrodisiac essential oil which is said to calm the nerves and generate optimism. On the skin, it can help to reduce the appearance of stretch marks and scars, and is also suitable for sensitive skin.

Used traditionally for millennia to relieve tension and soothe, lavender can calm sensitive skin and is often used to help wounds to heal more quickly, and to calm dermatitis. It is wifely used in bath products as it also promotes a relaxed feeling.

With an uplifting citrus aroma, lemon is rich in vitamin C which promotes skin vitality. Often used for clearing acne, lemon can also be used to remove dead skin cells to create a smooth surface and can help to ease cold sores and insect bites.

Extract supports elasticity and restores suppleness. Possessing anti-inflammatory and anti-allergenic properties, Liquorice is also soothing to sensitive skin and its anti-aging activity inhibits melanin production, helping to prevent age spots and add glow to tired complexions.

Southern Cone Marigold is anti-inflammatory and beneficial to dry, brittle and inflamed skin, owing to the essential oil’s high triterpenoid content and ability to minimize skin stress. In aromatherapy, its scent is said to be a neurotonic and mentally calming.

Mediterranean Cypress
With a woody and masculine scent, Mediterranean cypress has a calming effect and is traditionally used to boost circulation in mature skin. A good overall skin tonic, cypress is astringent which means it is great for oily and congested skin and for healing wounds.

Used as a precious remedy since antiquity, the warm and woody aromatic effects of myrrh are said to open the heart chakra, lifting our spirits. Myrrh is also good for chapped and cracked skin, and helps to relieve skin conditions such as eczema.

A very powerful antiseptic and antibacterial plant, which makes it an excellent natural ingredient for those who have excess skin oils, and require some mild cleansing properties throughout their skincare regime. Neem helps to alleviate Kapha and Pitta imbalances.

Cold pressed sweet orange essence has an uplifting scent containing vitamins A, B and C which feed dry, irritated and acne-prone skin, helping to heal blemishes and improve skin tone. It supports collagen formation in the skin and acts as a general tonic, suitable for all skin types.

With a sweet floral scent, palmarosa helps to preserve the hydration levels in skin tissue and the body’s moisture balance. In folklore remedies, Palmarosa is used to relieve nervousness, having an uplifting effect on the mind.

Cold pressed, Sweet Orange essence has an uplifting scent and contains vitamins A, B and C which feed dry, irritated and acne-prone skin, helping to heal blemishes and improve skin tone.

An oil traditionally used to aid meditation, and with a distinctive musky and earthy fragrance, patchouli is said to help stimulate the growth of healthy skin cells and heal dry, rough or inflamed skin. This in turn helps with wound healing and to reduce scarring.

Peach Seed Powder
Naturally containing vitamins A and C, Magnesium and Potassium, Peach helps to refresh tired skin. We use its crushed seed powder as a natural exfoliate, supporting skin in its quest to regain its lustre, vitality and natural radiance.

Zingy and zesty, the scent of peppermint is sweet and delicate, and utterly refreshing. Cooling and stimulating, this aromatic essential oil helps to purify and cleanse skin and reduce excess sebum. Peppermint also helps to relieve skin irritation and can be cooling on sunburn.

Pomegranate Seed Powder
A wonderfruit, rich in EFAs, phytosterols and antioxidants, Pomegranate helps to fight free radicals, improve elasticity, reduce wrinkles and promote skin regeneration. We use both its juice and its milled seed powder; rich in EFAs, as a nutritive exfoliate.

Pro Vitamin B5
Part of the Vitamin B-complex family, provitamin B5 helps to moisturize, soothe, nourish and restore. A humectant, it helps to protect skin’s natural barrier to prevent against moisture loss, improving hydration and easing inflammation.

Pumice Stone
A natural exfoliant and is the result of volcanic activity. Obtained by finely milling pumice stone to produce a mildly abrasive powder, pumice powder is an exfoliating ingredient widely used in skincare products.

Used in traditional medicine for its highly astringent and invigorating properties, quassia extract helps to draw excess sebum from the skin and minimize the appearance of visible pores. Boasting both anti-ageing and anti-bacterial properties, quassia can aid most skin concerns.

Rosa Damask Flower Water
Offers gentle yet effective hydration, its delicate scent and antioxidant content offer vital skin clarification and replenishment. Rose is suitable for all three doshas, and has been used for millennia to relax, replenish and revive body and senses.

Rose Geranium
With a strong, floral aroma, Rose Geranium is known for its healing effects and is traditionally used to reduce the visible appearance of cellulite through massage. It is soothing to dry skin, but also boasts detoxifying properties which help to clear congested complexions.

Rosehip Fruit Oil
Naturally rich in essential fatty acids, Rosehip oil contains high levels of Vitamin C and is widely heralded as offering excellent skincare properties for mature and aging skin. It is traditionally used to rehydrate dry skin, repair damage and scars, and reduce wrinkles.

A is traditionally held to help reduce swelling and puffiness. Naturally antidepressant, uplifting and balancing, Rosemary’s stimulating aroma can refresh and rejuvenate, helping you to feel energized as well as refreshing mental fatigue.

Sweet and balmy, Sandalwood’s soothing properties moisturize very dry skin. Imbued with a woody base note, alluringly balmy middle notes, with a hint of sweetness on the top note, Sandalwood is an all-round balanced spice which helps to engender calm.

A sweet, fresh and menthol aroma which can help skin conditions such as acne and dermatitis. Packed with health benefiting vitamins A, C, B6, antioxidants and phytonutrients, Spearmint helps to relieve stress and fatigue and is more gentle than Peppermint.

Sweet Almond
Rich in vitamins A and E, monounsaturated fatty acids, proteins, potassium and zinc, sweet almond oil is a natural oil with a slightly nutty fragrance. It helps to cleanse and moisturize the skin and is used to reduce skin inflammation and to help skin conditions such as eczema and psoriasis. A lightly hydrating oil which is non-greasy and readily absorbed.

Tea Tree
With a zesty, revitalizing and somewhat pungent scent, tea tree is a highly powerful and antiseptic skin tonic which helps to cool, reduce inflammation, cleanse and encourage skin healing. It is often used to treat acne, breakouts and skin infections.

Tego Pep 4-even
Clinically proven to brighten and balance skin tone and impart luminosity to skin, this anti-inflammatory peptide sequence is a cell-repairing amino-acid complex to enhance complexion, visibly diminish signs of hyper pigmentation and reduce the appearance of dark spots.

A powerful antioxidant and anti-inflammatory which promotes cellular defense against skin stress to improve tone and radiance, enabling it to look younger and healthier. Ideal for skin prone to becoming dry, lack-lustre, and suffering from uneven tone or hyper pigmentation.

Vitamin C
An essential nutrient in the human body, vitamin C supports collagen synthesis, helping to maintain skin vitality. It is an antioxidant which protects the skin from damaging free radicals, and can reduce inflammation in the skin.

Walnut Shell Powder
A natural, biodegradable substance, which is an effective yet soft abrasive exfoliate. Milled into a powder, walnut shell powder is a very durable and angular ingredient which is both gentle yet effective when used within an exfoliating scrub.

Wild Mint
Cooling, stimulating and refreshing, this aromatic essential oil helps to purify and cleanse skin. Naturally astringent, Mint is rich in salicylic acid, a Beta Hydroxy Acid which helps to deeply cleanse to relieve congestion. In Ayurveda, mint alleviates Kapha and Vata.

Witch Hazel
Widely cultivated for its medicinal properties, and known for its heavily scented flowers, Witch Hazel’s astringent properties, antioxidant and bioflavonoids content help to clarify skin. Traditionally, Witch hazel is used to bathe varicose veins and soothe irritant skin rashes.

Ylang Ylang
Long esteemed for its aphrodisiac scent, ylang ylang is considered to have a balancing and harmonizing effect on the body and an uplifting effect on the mood. Ylang Ylang is effective in maintaining moisture and oil balance within the skin


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We think about the future and to those around us, that is why our brands are not tested on animals and are certified.

Certified Vegetarian with the Vegetarian Society, free from Parabens, artificial colours, Sodium Lauryl Sulphate, mineral oil and GM ingredients.

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Fauna & Flora International and the Marine Conservation Society have launched a new campaign called Scrub it out!, which invites people like you to take a pledge and speak out against the unsustainable use of plastic micro beads in your cosmetics and toiletries.

Unbeknown to most consumers, tiny pieces of plastic can be found lurking in a whole host of everyday products – from toothpastes to bubble bath, soaps and scrubs. Almost invisible to the naked eye, these tiny pieces of plastic (or ‘micro beads’, as they are more commonly known) are purpose-designed to wash down the drain after use.

Unfortunately, because they are so small, it is impossible to prevent these microplastics from travelling straight from our bathrooms into rivers and out to sea. And scientific evidence has shown that, once there, they can seriously threaten marine wildlife.

The good news is that help is at hand. Recognizing that there is a clear and simple solution to this unsustainable, unnecessary pollution, Fauna & Flora International (FFI) has teamed up with the Marine Conservation Society (MCS) to produce the Good Scrub Guide to help you make informed decisions about the products you buy.

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